Any single attribution model will fail in modern marketing. What matters is designing attribution that is resilient, ...

Is this truly the end of last-click attribution? Google will no longer use last-click attribution as the default conversion model in Google Ads, its buy-side ad network, the company announced in a ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marilois Snowman, CEO and founder of ...

Get ready for major changes in Google Ads and Analytics attribution modeling starting in May 2023. Google is removing four attribution models (first click, linear, time decay, and position-based) in ...

Day One of the Advertising Research Foundation’s (ARF) annual “Attribution & Analytics Accelerator” conference on Monday began the way past years have: raising as many questions as answers on various ...

Now more than ever, marketing and sales leaders are taking a critical look at where to allocate their resources and how to staff their teams. Attribution modeling is one of the best tools for ...

There are numerous ways to measure paid search and its contributions across channels. Your PPC strategies can guide specific user behaviors, and in turn, change how you measure attribution and ...

Day One of the Advertising Research Foundation’s (ARF) sixth annual “Attribution & Analytics Accelerator” conference, in partnership with Sequent Partners, raised as many questions on attribution ...

LONDON--(BUSINESS WIRE)--Quantzig, a global data analytics and advisory firm, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of its ...

In November, Facebook announced a new tool for marketers: the ability to track conversions after members of the social media network… In November, Facebook announced a new tool for marketers: the ...

A very popular topic in the advertising and media community has been attribution modeling, the ability to measure the impact that a media schedule has on sales. There are now a number of ad tech ...