Wondering which attribution model is best for your business? Columnist Amy Bishop believes that depends on what question you're trying to answer. Attribution is important, no matter your industry or ...

Indeed, fellow search geeks, it’s not a matter of if your attribution model is broken, but how badly it’s broken. There simply is no such thing as a perfect model. Sure, some are better than others, ...

It’s becoming widely known that attribution and optimization both play important roles in helping online advertisers improve the performance of their cross-channel digital campaigns. But today, many ...

Attribution modelling allows you to determine what’s working and what’s not by flipping your data in one way or another. Attribution Models: Quick Definition An attribution model is a set of ...

The goal of any apartment community is to get as many leases as are needed to keep the property as close to full occupancy as possible. In order to do that, most property management companies use many ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Within the prospective customer journey, I find that one of the biggest challenges and ...

Be 100% prepared for what changes when you choose a different attribution model in Google Ads, and how switching can affect optimizations and performance. So you’re thinking about changing the ...

Too often, B2B marketers get wrapped up in the world of click and lead volume optimization. But the reality is, the ultimate goal of all marketing should be efficiently generating revenue growth, ...

Still using last-click attribution? It’s time to say, “So long!” With the large number of touch points in today’s digital world, a multi-touch point attribution model across devices and channels is ...

Lucas Sommer defines what an attribution model is and how marketers can use it to properly understand the impact your advertising campaign has when it comes to converting customers. Now that you’ve ...