Business Wire

AppsFlyer Announces Predictive Analytics Product for SKAdNetwork as Part of SK360, Its Comprehensive SKAdNetwork Suite

SAN FRANCISCO--(BUSINESS WIRE)--AppsFlyer, the global attribution leader, today announced the upcoming launch of PredictSK, a new predictive analytics solution that will be a part of its robust ...
Business Wire

AppsFlyer Unveils Measurement, Analytics and Data Clean Room Support for ChatGPT Plugins

SAN FRANCISCO--(BUSINESS WIRE)--AppsFlyer has announced the launch of its new measurement and Data Clean Room support for ChatGPT plugins. Brands and marketers can now measure the customer journeys ...
VentureBeat

AppsFlyer acquires DevtoDev data analytics for games and app devs

Digital marketing firm AppsFlyer has acquired DevtoDev, a comprehensive data analytics solution tailored for game and app developers. This strategic move strengthens AppsFlyer’s core offerings in ...
MediaPost

AppsFlyer Develops Predictive Analytics Tool In Response To Apple's Privacy Rules

AppsFlyer on Thursday announced it will launch a new predictive analytics tool that will become part of its SKAdNetwork suite, SK360. PredictSK -- AppsFlyer’s predictive analytics solution for ...
VentureBeat

Appcharge and AppsFlyer launch enhanced mobile payments and web store analytics for games

Appcharge, a direct-to-consumer (D2C) platform for mobile games, and marketing measurement firm AppsFlyer announced a strategic partnership. They will offer a unified cross-platform mobile and web ...
Pocket Gamer.Biz

AppsFlyer acquires data analytics company devtodev

Market measurement, attribution, and data analytics company AppsFlyer has announced the acquisition of devtodev, a full-circle data analytics solution for app developers, for an undisclosed sum. The ...
Business Insider

AppsFlyer Empowers Advertising Agencies to Become Mobile Measurement and Marketing Analytics Experts With Launch of Global Solutions Partner Program

SAN FRANCISCO, Dec. 12, 2019 /PRNewswire/ -- AppsFlyer, the global leader in mobile attribution and marketing analytics, today announced the global launch of its Solutions Partner Program for Agencies ...
Pocket Gamer.Biz

Appcharge partners with AppsFlyer to bridge mobile and web store analytics

Direct-to-consumer platform Appcharge has partnered with AppsFlyer to enable unified cross-platform analytics and attribution. AppsFlyer’s new integration allows mobile game developers to track both ...
adexchanger

AppsFlyer Adds To Its Privacy Cloud With A Clean Room-Inspired Marketplace

AppsFlyer is building a marketplace so advertisers can share user-level data with third-party vendors without, well, actually sharing any user-level data with third-party vendors. The marketplace, ...
Business Insider

Salesforce's VC arm just made a 'small' investment in marketing analytics startup AppsFlyer, bumping its valuation to $2 billion

Marketing analytics company AppsFlyer just received a vote of confidence in the form of a small investment from Salesforce's venture capital arm. The investment was an extension to the company's $210 ...
Destination CRM

AppsFlyer Acquires Gaming and Apps Data Analytics Company devtodev

AppsFlyer, a provider of marketing measurement, attribution, and data analytics, has acquired devtodev, provider of a data analytics solution for game and app developers. Financial terms of the deal ...