Apple has unveiled its vibrant new logo for Apple TV, which will be featured at the beginning of its shows and films. “This is just the beginning,” reads the caption of the video. In October, Apple ...

As brands increasingly rely on generative AI to crank out low-cost marketing visuals, Apple recently went in the opposite direction. The tech giant revealed that its new Apple TV intro was created ...

Apple dropped the "plus" from its streaming service's name in October, because the company typically uses the plus sign for free services with paid versions, such as iCloud+. Now, the company has ...

Apple has officially unveiled a new streaming intro for Apple TV, and the company took a hands-on approach to create it. Instead of relying on digital effects, the sequence was filmed using large ...