It’s been an interesting few months in the realm of streaming service branding. Warner Bros. Discovery reverted Max back to HBO Max after a baffling decision to trim the name in the first place.

Buried in its announcement about "F1: The Movie" making its streaming debut on December 12, Apple has also announced that Apple TV+ is being rebranded as simply ‌Apple TV‌. A single line near the end ...

The next Apple TV is expected to be released later this year, and a handful of new features and changes have been rumored for the device. Below, we recap what to expect from the next Apple TV, ...

Apple TV and ESPN have ditched the "plus” sign, and CNN would like to pretend CNN+ never happened. By Tony Maglio As if teaching your dad the difference between Apple TV and Apple TV+ was not ...

Apple TV+ launched at a time when everyone was doing the ‘plus’ thing. It was a bit confusing, too. Apple TV+ lived inside the Apple TV app, which also houses content from other streamers. You could ...

First there was iTunes video, then Apple TV+, and now just Apple TV. Apple's rebranding of Apple TV+ means that it now has Apple TV, Apple TV, the Apple TV. Alongside its announcement of when its hit ...

Apple TV+ is dropping the plus sign for good. On Monday, Oct. 13, the streaming giant quietly revealed that "Apple TV+ is now simple Apple TV, with a vibrant new identity" in its announcement about ...

Charles Leclerc leads Lando Norris in Dutch Grand Prix practice Rudy Carezzevoli / Getty Images AUSTIN, Texas — Formula One is taking the sport in a different direction with its United States media ...

While sci-fi franchises often vary in quality, one in particular has remained consistently stellar, and its latest installment is coming to Apple TV.

Apple TV+ is rebranding itself, with the streaming service now being simply referred to as Apple TV. “Apple TV+ is now simply Apple TV, with a vibrant new identity,” the tech giant said in a Monday ...