I last wrote on Apple Inc. (NASDAQ:AAPL) a bit over a month ago. My last analysis was titled “Apple Q1: Consider Option Hedge Amid Tariff Jitters” and was published on 2-3-2025. As the title hints, ...

But despite rolling out several new devices built around AI, Apple’s been slow to actually release some of the AI software it has promised consumers. Just a few days ago, Apple confirmed that a big AI ...

The statement also leads with a mention of its continuous efforts to innovate, to make “technology people love” that works seamlessly together, all while protecting “people’s privacy and security.” ...

Apple beat Q3 earnings estimates, chiefly because of Services revenue growth. Apple's iPhone sales continued to decline in the last quarter. However, Services revenue reached a new all-time high, ...

When Steve Jobs returned to Apple in 1997, the company was on the verge of collapse. But rather than focus on fixing products ...

It’s been just over a year since Apple unveiled its long-anticipated foray into generative AI, teasing the launch of a new brain for Siri that would take the iPhone experience to the next level. The ...

At its WWDC 2024 keynote last year, Apple previewed a more personalized version of Siri that has since been delayed until next year. Subsequently, Apple was hit with class action lawsuits that accuse ...

Not a lot of people outside of design know this, but Apple's first logo, designed by co-founder Ronald Wayne, was a detailed engraving of Isaac Newton sitting under a tree. It lasted about a year. In ...

When Apple says it is time to develop services and subscription-based revenues, enterprises in every industry should probably listen. Apple really wants app developers to build their business around ...

Apple is reportedly reconsidering its TV and smart home devices. Deepwater's Gene Munster said he learned from past predictions that Apple's projects may not launch. The tech company has previously ...

A damning expose of Apple’s missteps trying upgrade Siri delivers a masterclass on how competing teams build resentment inside a company. Developing a legacy digital assistant into a cutting-edge ...