According to Bloomberg, Apple plans on rolling out ads for Apple Maps starting early next year. Apple would show ads in search, letting restaurants and businesses pay to show up first in results.

Nothing about Apple's latest promotional video felt like Apple. For over 7 minutes, an awkward comedian explains to a sleepy audience of disinterested teens that the only way parents will buy them an ...

If you’re still calling it Apple Search Ads, you’re already behind. Earlier this year, Apple dropped the “Search” and rebranded to simply Apple Ads – a move that signals something bigger than a name ...

Apple could be accelerating plans to introduce an ad-supported Apple TV+ tier, based on a number of recent hires by the company. Business Insider reports that Apple recently recruited Joseph Cady, who ...

Apple Intelligence launched Monday with iOS 18.1, and Apple has released two new ads to showcase some features with a touch of humor. Apple's new iPhone 16 ads highlight its Apple Intelligence ...

Apple will directly sell advertising inventory on its Apple News platform and move away from its reliance on third-party vendors. The shift in business strategy, reported by Axios, signals the tech ...

In the fourth leg of "The Relay" race, a wheelchair racer takes on a runner in the 400m. Photo: Apple Ahead of the Paralympic Games in Paris, a new Apple video called ‘”The Relay” shows athletes with ...

Quite a bit of chatter has arisen over Apple’s newest “Genius” television ads. Some have called them “embarrassing.” Others? “Ehhh?” Even Ken Segall, one of Apple’s former advertising creative ...

For the last few years, tech companies have been telling a pretty simple story to investors: that their technology will be able to automate a lot of tasks, including joblike tasks; that their AI will ...

Apple is planning to release a low-cost MacBook in 2026, which will apparently compete with more affordable Chromebooks and ...

Commentary: You don't need an 81-slide deck to convince your parents to buy you a Mac for college. Apple should change its tone to get its advertising groove back. Bridget Carey is an award-winning ...