We’ve talked before about Apple’s three-stage hierarchy when it comes to Apple Intelligence features: As much processing as possible is done on-device, with no data sent to servers If external ...

The iPhone 17 is less than a month away, and early rumors are already stirring excitement. It may be Apple’s basic model, but it’s still expected to get a better, larger screen, enhanced selfie camera ...

At Monday's WWDC, Apple made many announcements regarding the future of OS X and iOS. Perhaps the most interesting (and possibly most far-reaching) of these announcements was the surprise introduction ...

If Tim Cook is heading out, then let's not hold back. When tech companies pour all their energy into building generative AI designed to dupe humans, or adding camera buttons to tell us what dog breed ...

For years, we have celebrated the entry-level iPad as one of the best values in Apple’s lineup. For $329, and often on sale for less, you could buy an iPad sufficient for most things that most people ...

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The Apple Watch Series 5 and Apple Watch Series 3 may look similar on the surface. But there are a few key differences that you'll want to keep in mind before deciding which smartwatch is best for you ...

Apple today is introducing a new way for app developers to acquire users for their apps: it’s launching a pay-per-install advertising product called Search Ads Basic. The “basic” branding signals that ...

Arriving after his beautiful Apple x Van Gogh wallpapers, Basic Apple Guy has launched a slick geometric iPhone, iPad, and Mac wallpaper for spring. Head below for all the details and how to download ...