It's impossible to imagine modern life without smartphone apps, but there's an alternate universe where they never took off. When the idea of an app store for the iPhone was first proposed to him, ...

Apple finally put the App Store on the web, and after years of waiting, it lands somewhere between “finally” and “what took so long?” You can now browse ...

Microsoft has reportedly had a hard time convincing corporate customers to pay premium prices for its enterprise AI products, particularly as their employees prefer ChatGPT or Gemini. The Information ...

In a move that many developers might say is long overdue, Apple today is finally bringing its App Store to the web. This means that users outside of the iOS ecosystem can take a look at the entirety ...

Apple on Thursday said it would cut the company's App Store fees from 30% to 15% for some app makers, if they enter into a new program administered by the iPhone maker. The Mini Apps Partner Program ...

Apple wants to position its in-house marketplace as a fair and profitable platform for developers. Apple’s App Store facilitated $1.3 trillion worth of app sales and billings in 2024, and the company ...

Forbes contributors publish independent expert analyses and insights. Kate O’Flaherty is a cybersecurity and privacy journalist. Apple has started placing warnings on its App Store, seemingly to try ...

This is important because? With a full-featured storefront on the web, apps become more accessible to broader audiences, including those not on Apple devices. What to watch for? Will Apple eventually ...