LUBBOCK, Texas (KETK) – Adidas, Texas Tech University and alum Patrick Mahomes have announced a 10-year footwear and apparel deal between the school and company. Starting on July 1, adidas is now the ...

Patrick Mahomes and Adidas have inked a 10-year deal with Texas Tech University to become the university's new apparel, footwear and uniform apparel provider. Courtesy of Texas Tech Universit The ...

A month has passed since the Texas Tech athletic department officially entered into a new era when adidas became the new apparel partner for the Red Raiders. Football was the major player in the brand ...

Georgia Tech is going to have a new apparel partner and it comes with a big time price tag. According to ESPN’s Pete Thamel, the Yellow Jackets have agreed to a 10-year deal with Under Armour to ...

Despite its $1.7 trillion scale, fashion still waits months to make and move products. The core reason is simple: Much of the work is still manual, so timelines stretch. Longer lead times force ...

A few years ago at a fundraising event in Hawai'i, Patrick Mahomes saddled up next to Texas Tech's athletics director and pitched an idea. The NFL superstar didn't just want to help his alma mater, he ...