This article is part of the Mobile Games University course: App Store Optimization 101. Keywords are a key aspect of a successful app store optimization strategy and help increase the number of ...

App store optimization (ASO) is a bit of a mystery for many SEOs. So, let’s start with the basics. While SEO is geared toward improving website rankings on search engines like Google, ASO focuses on ...

Launching an app is only the first step toward success. The real challenge lies in making it visible among millions of competitors. This is where an App Store Optimization Agency becomes essential. By ...

You went through the trouble of designing a killer app with slick functionality that’s ready to add value to its everyday user. Previous testers and current users are raving about it and success ...

While App Store Optimization (ASO) continues to be a fundamental acquisition strategy, are we starting to see trends that point to it moving away from keywords to more elaborate strategies such as ...

When the business world—and, more recently, the world at large—goes through changes, the companies that adapt are the ones that will outlast the competition. As the app ecosystem is affected by ...

App marketing is intensely competitive. There are limited channels to market your app but millions of apps to compete with. It’s important to maximize every opportunity. Like SEO, App Store ...

Even the best designed apps need positive store rankings and plenty of users. Like search engine optimization (SEO) helps a target audience find a webpage, the approach to marketing apps needs to be ...

If you want to win in mobile, you have to win in apps, which take 80-95% of our on-device time. And if you want to win in apps, you have to win in search. So I studied the top 50,000 apps on the ...