While App Store Optimization (ASO) continues to be a fundamental acquisition strategy, are we starting to see trends that point to it moving away from keywords to more elaborate strategies such as ...

This article is part of the Mobile Games University course: App Store Optimization 101. Keywords are a key aspect of a successful app store optimization strategy and help increase the number of ...

Launching an app is only the first step toward success. The real challenge lies in making it visible among millions of competitors. This is where an App Store Optimization Agency becomes essential. By ...

Critical errors can do real damage as you try to rise to the top of the App Store. I followed the advice of an App Store optimization expert last year in an attempt to promote my iPhone app. Big ...

Above: Left to right: Blake Pollack of The ASO Project, Jeet Niyogi of Playtika Canada, Yonatan Dotan of YellowHead, and Dean Takahashi of VentureBeat. GamesBeat: And you’re revisiting this when you ...

For those interested in bringing their app offerings to the masses, there are a few aspects which are wise to keep in mind. That is if you want the best chance of optimizing how your apps are ...

Creating an app for your company’s services is an excellent way to get people involved in your company in the mobile space. People are constantly on the move, so if you offer any type of data, ...

You went through the trouble of designing a killer app with slick functionality that’s ready to add value to its everyday user. Previous testers and current users are raving about it and success ...

Opinions expressed by Entrepreneur contributors are their own. There are over 1.6 million apps in the Google Play Store and another 1.5 million in the Apple App Store, as of July 2015 data from ...

When the business world—and, more recently, the world at large—goes through changes, the companies that adapt are the ones that will outlast the competition. As the app ecosystem is affected by ...