Apple’s plans to improve App Store discoverability using AI tagging techniques have been implemented in the developer beta build of iOS 26. However, the tags do not appear on the public App Store yet, ...

Apple will begin using AI technology to power the discovery of apps on the App Store, the company announced at this week’s Worldwide Developers Conference (WWDC 25). In a session focused on updates to ...

Four years after Apple pulled Fortnite from the App Store, the game is back on iOS, but only in the EU and only via Epic’s new mobile store. Four years after Apple pulled Fortnite from the App Store, ...

iOS 26 adds a brand new Games app to your iPhone’s Home Screen, and to complement the new gaming features, Apple is adding a ‘Top Played Games’ chart to the App Store. When viewing the Games tab in ...

Apple is updating its App Store linking rules and fees in the European Union to comply with the requirements of the Digital Markets Act, Apple said today. Apps distributed through EU storefronts can ...