App store optimization (ASO) is a bit of a mystery for many SEOs. So, let’s start with the basics. While SEO is geared toward improving website rankings on search engines like Google, ASO focuses on ...

What’s the “new” SEO? It’s “search everywhere optimization.” This means that, as organic search strategists, we must take more ownership to optimize beyond Google. Search is more fractured than ever, ...

Traditional SEO remains the cornerstone of discoverability, focusing on optimizing websites for search engine result pages in platforms like Google and Bing. This area involves a blend of technical ...

USO improves visibility. USO is the new SEO, and it focuses on organic visibility across all relevant platforms. It increases brand awareness, website traffic and revenue. Fragmented search landscape.

Uri Samet is the CEO of Buzz Dealer, a digital marketing firm specializes in organic traffic optimization, SEO, ASO, Digital PR and ORM. App store optimization (ASO) has become pivotal in dictating ...

As voice search continues to grow in popularity, driven by the rise of AI-powered assistants such as Siri, Alexa and Google Assistant, along with the prevalence of voice search on smartphones, the ...

Optimised app icons can attract up to 25% more users with some apps seeing even higher Tap-Through Rate (TTR) increases. This is according to new research from global software company SplitMetrics ...

Apple is preparing to show more paid placements inside App Store search results, promising that the extra inventory will still feel “relevant” to what people are trying to find. The expansion raises ...

Text-based queries are no longer the only method individuals use for discovering information or products online. The development of visual search has changed the way for online search. Today consumers ...

In today’s digital-driven world, online optimization has become crucial for businesses aiming to enhance their online presence, increase conversions, and drive revenue. For ambitious and skilled job ...

Google today updated its dedicated Gemini iOS app to add an iPad-friendly interface, allowing the AI assistant to take up the full real estate of an iPad display. The Gemini app for ‌iPhone‌ and ...