Let’s have some fun and start off with a little quiz. Take out pen and paper and write down the answers to the following two questions: (1) How old are you? (2) How many people worldwide died in major ...

Anchoring bias is a form of cognitive bias where people tend to place extra importance on the first piece of information they get on a topic, regardless of the accuracy of that data point. In ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. We all know that marketing is about persuasion. And what better way to persuade someone to ...

Have you ever made a purchase based on the "average price" of an item, thought you got a great deal and realized you could have bought it for even less somewhere else? Have you ever negotiated your ...

Finding evidence of what is known as “anchoring bias,” UCLA-led research suggests that patients with congestive heart failure experiencing shortness of breath are less likely to be tested in the ...

Card Player Magazine, available in print and online, covers poker strategy, poker news, online and casino poker, and poker legislation. Sign up today for a digital subscription to access more than 800 ...

It happens just about every time I go to a restaurant with my daughter. I open the menu and scan the options. Then I glance at the children’s menu. Oftentimes, the menu is pretty similar, with the ...

Let’s have some fun and start off with a little quiz. Take out pen and paper and write down the answers to the following two questions: (1) How old are you? (2) How many people worldwide died in major ...