On Friday, Google's John Mueller was asked if longer or better anchor text is better. Anchor text are the words in the hyperlink, so the underlined blue link (in many cases). John said longer versus ...

The Penguin update changed anchor text optimization forever. With the significant effort Google has put into identifying anchor text manipulation, it’s fair to say that it’s still a significant ...

Anchor text variation is one of the best ways to tell Google what a specific web page is about. It is used to help readers find more information about a topic and also factors into ranking your web ...

You know that many uses of anchor text on links around the web do not say much about where it is linking to. There are tons of "click here" links or other links that are not descriptive. Mihai ...

Internal in-content linking practices have remained the same for the past twenty years, which is strange because Google has gone through dramatic changes within the last ten years and even more so in ...

We all know that an anchor is a heavy object that stops a boat from drifting out to sea. A sea captain knows which anchor to use to navigate a vessel effectively. I’ve found this to be a fitting ...

Link-building is often an uncertain practice: You don't know for sure that you'll get any backlinks; and, if you do, you can't guarantee they'll be on the sites you want, with do-follow status, and ...