SegmentStream, a U.K.-based marketing analytics company is working to help enterprises thrive in a post-cookie era. Third-party cookies have long enabled enterprises to track the online activity of ...

Google Analytics 4 introduces new features in 2024, including the Protected Audience API, to adapt to the phasing out of third-party cookies while enhancing AI-driven business insights. The Protected ...

Google on Thursday announced privacy features that allow marketers to gain insights in Google Analytics and other measurement products without the use of third-party cookies and identifiers.

From every end starts a new beginning. This is what comes to my mind when I think of the approaching third-party cookie deprecation. Companies now have to significantly reinvent their data management ...

As third-party cookies disappear, marketers need to find more meaningful, privacy-friendly ways to connect with audiences. To fill the post-cookie gap, agency leaders are leveraging first-party data, ...

Marketing data and analytics company Kantar has introduced a new integration with Meta that focuses on measuring ad effectiveness without cookies. Following a similar integration with TikTok, the ...

After years of teasing out the impending deprecation of third-party cookies, it turns out Google is keeping cookies after all. While marketers can breathe easy now, the industry still has every reason ...

The big cookie crumble of 2024 officially began in January with Google’s initial roll-out of Tracking Protection for Chrome users. Any PPC marketer caught off-guard by this either haven’t paid ...

The era of third-party cookies is at an end. In January, Google Chrome restricted third-party cookies for 1% of users and plans to ramp up restrictions to 100% of users by 2025. Full-fledged ...