Fordham University’s Graduate School of Business, for example, is making a Marketing Analytics class a mandatory requirement for MBA students on the marketing track. “Historically, students go into ...

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Analytics expert combines her passion for data storytelling with her deep knowledge of SEO and analytics in this exclusive training workshop. All the data in the world doesn't mean much if you don't ...

When I first started out with digital marketing, I was blown away by the sheer amount of online marketing resources and social media classes. I read hundreds of articles and enrolled in as many ...

Analytics only drives value when positive outcomes are generated from the data. Otherwise, why do it at all? "… if analytics does not lead to more informed decisions and more effective actions, then ...