Amazon has undergone a major aesthetic overhaul, combining over 50 sub-brands to form one unified brand identity. Spanning 15 global markets, Amazon's new branding is a concise and considered update ...

For the first time in more than 20 years, Amazon’s logo got a touch-up. In fact, all of its logos got a touch-up. The small but subtle changes are part of a company-wide brand system refinement, ...

A quiet change to Amazon's beloved smartphone shopping app has confused consumers. The well known cardboard colored box logo ...

All three of these corporate behemoths’ updated wordmarks are somewhat heavier than their predecessors, while not representing radical changes. Unlike Walmart’s brutalist look of a generation ago, ...