adexchanger

Amazon DSP Makes Two Key Hires As It Prepares To Accelerate

Amazon hired Google’s former group product manager Sam Cox and Amobee’s former chief product officer Jamie Fellows to supercharge the growth of its demand-side platform. Cox and Fellows will lead a ...
Business Wire

Amazon DSP Announces Next-Generation Ad Tech for Precise Full-funnel Reach and Performance

AUSTIN, Texas--(BUSINESS WIRE)--(NASDAQ: AMZN) — At unBoxed 2024, Amazon Ads announced a series of innovations across the Amazon Demand-side Platform (Amazon DSP) that drive precise full-funnel ...
adexchanger

Haleon Says Attention Is A Good Measure Of Media Quality, But It’s Too Soon To Make It A Buying Standard

Consumer health care company Haleon may be the first brand to use attention metrics to measure the quality of inventory bought through the Amazon DSP. Haleon, which owns Advil, Tums, Sensodyne and ...
Business Insider

Inside Amazon's plan to clobber rivals The Trade Desk and Google in a key area of advertising

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