Amazon hired Google’s former group product manager Sam Cox and Amobee’s former chief product officer Jamie Fellows to supercharge the growth of its demand-side platform. Cox and Fellows will lead a ...
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EXCLUSIVE: Marketers Move Millions in Ad Spend from The Trade Desk to Amazon's Ad Platform
Advertisers are shifting millions of dollars in ad budgets, particularly in connected TV (CTV), from The Trade Desk's demand-side platform (DSP) to Amazon’s. Key reasons include lower fees, improved ...
AUSTIN, Texas--(BUSINESS WIRE)--(NASDAQ: AMZN) — At unBoxed 2024, Amazon Ads announced a series of innovations across the Amazon Demand-side Platform (Amazon DSP) that drive precise full-funnel ...
Adelaide, the leader in attention-based media quality measurement, has released a groundbreaking study with consumer health company Haleon and its media agency, Publicis, demonstrating the positive ...
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