Amazon scores big win at NLRB over whether it’s a joint employer with DSPs

Amazon has struck a deal with the NLRB that should end the question whether it’s a joint employer with its DSPs. The post ...
Business Wire

Amazon DSP Announces Next-Generation Ad Tech for Precise Full-funnel Reach and Performance

AUSTIN, Texas--(BUSINESS WIRE)--(NASDAQ: AMZN) — At unBoxed 2024, Amazon Ads announced a series of innovations across the Amazon Demand-side Platform (Amazon DSP) that drive precise full-funnel ...
techtimes

Boost Your Amazon DSP Ads With BidX

Are you looking to supercharge your Amazon DSP ads efforts? Look no further than BidX, the ultimate Amazon DSP partner! With its cutting-edge technology and industry expertise, BidX empowers sellers ...
MM&M

Amazon and Netflix strike major ad partnership

In a major move for the streaming and advertising worlds, Amazon and Netflix have partnered to make inventory from Netflix’s ad-supported tier available on Amazon’s demand-side platform (DSP). By Q4, ...
Business Insider

Inside Amazon's plan to clobber rivals The Trade Desk and Google in a key area of advertising

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. The Trade Desk has a target on its back — shaped like an Amazon logo. Earlier this month, The Trade ...
adexchanger

Omnicom Allegedly Pivoted A Chunk Of Its Q3 Spend From The Trade Desk To Amazon

Amazon has emerged as a formidable challenger to The Trade Desk’s DSP market share. And at least one major agency holding company might be pivoting a large share of its programmatic business to Amazon ...
Digiday

With Microsoft in tow, Amazon’s DSP tightens its grip on the open web

Another week, another reminder than Amazon isn’t just in the ad business — it’s becoming the ad business. After locking in deals with Netflix and Spotify, the commerce giant is now folding Microsoft ...