Amazon Go, equipped with the cashierless Just Walk Out system, was heralded as a marvel when the first location opened to the public at Amazon’s Seattle headquarters building in 2018. Efforts to deploy the expensive array of ceiling-mounted cameras and sophisticated software to full-sized Fresh and Whole Foods stores were a bust.

The American Customer Satisfaction Index’s (ACSI) annual Retail and Consumer Shipping Study for 2026 found that several online retailers saw an increase in customer satisfaction, with Amazon, Nordstrom and Chewy leading the way with an ACSI score of 82.

The last day of operation for Amazon Fresh and Amazon Go stores is Feb. 1, with the exception of its California locations.

Amazon's top grocery executive Jason Buechel told staff that the company needs to make more "deliberate choices" to win over customers.

Amazon ranked well in a new American Customer Satisfaction Survey. It is by far the largest among its rivals in terms of revenue.

It combines direct customer refunds, additional compensation, and operational commitments aimed at reforming how Amazon processes returns and refunds.