NEW YORK -- Amazon last week unveiled a generative-AI-infused Alexa that it says will allow the popular voice assistant to have more personality, check a user's tone and even plan romantic dates. But ...

Amazon’s new AI-enabled assistant Alexa+ is launching Monday but not all of the features the company showcased at a splashy event last month are ready, and not every Alexa owner will get access to ...

Amazon unveiled an AI-boosted version of its popular voice assistant Alexa that it says will "have more personality," check a ...

Amazon’s AI-powered overhaul of its digital assistant, now known as Alexa+, is coming to the web. On Monday, at the start of CES 2026 in Las Vegas, the company announced the official launch of a new ...

The new Rufus AI assistant will be accessed through the search bar in Amazon’s mobile app. (Amazon Images) Amazon is integrating an AI assistant called Rufus into its mobile shopping app. The new ...

Amazon offers Alexa+ at a price of $19.99 per month for all users. It will be available to all Amazon users in the US over the “next few weeks”. Soon after, the e-commerce platform will launch in ...

Following years of development, Amazon's next-generation digital assistant is nearly ready for public use. Panos Panay, senior vice president of devices and services, demoed Alexa+ at the company's ...

Amazon Web Services (AWS) has long offered generative AI solutions to optimize everyday business operations. Today, AWS added to those offerings with the general availability of its AI assistant ...