This is a major milestone in Amazon’s effort to reinvent Alexa for the age of large language models. Amazon is making its generative AI-powered Alexa+ assistant available to everyone in the U.S., ...

Alexa+, Amazon’s upgraded, generative AI-powered version of its Alexa assistant, is available to all U.S. customers as of Wednesday. The company said that the AI feature will be free to Prime members ...

Whether you like it or not, Amazon continues to put AI at the center of the shopping journey. The company announced Wednesday “Alexa for Shopping,” its new personalized AI shopping assistant, powered ...

Does Alexa suddenly sound a little different on your Amazon Echo smart speaker? It’s not your imagination: Amazon is rolling out an upgraded version of its virtual assistant called Alexa+ to members ...