Amazon unveiled a slew of advertising products as part of its annual UnBoxed conference, including a new data clean room tailored to publishers and a generative artificial intelligence solution for ...

Amazon’s decision to discontinue the OneTag feature starting September 18, 2024, is part of an ongoing effort to streamline its affiliate marketing tools and improve user experience. OneTag was ...

Amazon's fastest growing business is advertising. Its relationships with TikTok, Pinterest, and Snap have helped it encroach on Alphabet's position in the digital advertising market. Letting users ...

Amazon Ads has become a powerful platform for businesses of all sizes, both on and off the Amazon marketplace. This article explores the various types of Amazon Ads, their features and how they can ...

Amazon's push into TV advertising, especially via sports rights, is a bold strategy to unlock a $100B+ market opportunity beyond e-commerce and AWS. The real win for Amazon is not just acquiring ...

Third-party sellers on Amazon's marketplace are significantly outspending established brands on bottom-of-funnel advertising, according to new data from e-commerce analytics firm SmartScout. The ...

Historically, Amazon has leaned heavily on its cloud computing unit AWS to generate substantial operating profits to offset sizable operating losses elsewhere. In recent years, Amazon's digital ...