"Sociable" is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson of Social Media Today. After launching an initial test of ads on Threads ...

We’re bringing new football features to Threads, Instagram, Facebook, and WhatsApp, including athlete content, match content, ...

Meta said all "eligible advertisers globally" will be able to run ads on Threads, marking an expansion from the company's initial testing with a few U.S. and Japanese companies, which began in January ...

Threads, Meta’s X competitor, is officially one year old. While the site was rushed into existence with a bare-bones set of features, Meta has steadily improved upon the app to make it a decent place ...

In a move that should surprise no one, Meta—the parent company of Facebook, Instagram, and Threads—wants to monetize its websites. Threads, which launched two years ago, had somehow mostly avoided ...

Threads will officially begin rolling out ads to all users across the globe the first week of February. Following the global availability of ads on Threads to all advertisers last spring, the ...

Threads is going deeper into the fediverse, the interconnected social platform ecosystem based on an open protocol called ActivityPub that includes apps such as Mastodon and BookWyrm. Instagram head ...

This week on Gadget Lab, we talk about engagement bait on Threads, and why the social network is prioritizing posts that ask infuriating questions and stir drama. This week on Gadget Lab, we chat with ...

Meta is finally making the Threads API available to developers. The company began testing the developers tools with a handful of companies back in March, but is now throwing the door open to more ...

Threads users can now exert more control over who can quote their posts. “I hope this will help keep Threads a more positive place and give people more control over their experience,” Mosseri wrote.

Katelyn is a reporter with CNET covering artificial intelligence, including chatbots, image and video generators. Her work explores how new AI technology is infiltrating our lives, shaping the content ...