In a time when misinformation is everywhere and consumer skepticism is at an all-time high, trust has become marketing’s most valuable currency. And for all the new tools and platforms marketers have ...

President Donald Trump announced his promised tariffs on Saturday and paused those levied against Mexico and Canada on Monday for 30 days. In addition to threatening to impose double-digit duties on ...

At the recent PRINTING United Expo in Orlando, there was no shortage of educational sessions that focused on direct mail. It is still an incredibly effective tool for brands of every shape and size — ...

Direct mail is a powerful but underutilized tool that you should consider adding to your marketing strategy. It’s seeing remarkable results because customers’ mailboxes aren’t crowded, physical mail ...

It’s time to look at the precursor to email and just about every digital channel — good, old-fashioned direct mail. Younger consumers in particular prefer the channel, according to State of Direct ...

Email marketing remains a powerful way for small businesses to connect with customers and leads, but it’s hard to come by tools that are easy-to-use and feel at home on the Mac. Direct Mail for macOS ...

Republicans are flooding key battleground states with direct-mail campaigns attacking Vice President Kamala Harris, portraying former President Donald Trump as a defender of Social Security, and ...

Look around. Smartphones are practically an extension of our hands. We’re bombarded by thousands of digital messages daily, and cutting through the noise has never been more challenging. Yet despite ...

A new report on the fund-raising performance of nonprofit groups shows that charities are not earning as much money through direct-mail appeals as they have in years past. And news of that report — by ...

A Frontgate catalog, a Fresh Direct mailer, several indistinguishable offers for new credit cards, a bunch of coupons from online stores you shopped at once: This is but a glimpse of the junk that ...