Methodology: How TIME and Statista Determined the World's Best Brands of 2025 Businesses use branding to craft a unique identity to stand out from competitors and connect with consumers. The best ...

If 2026 is the year you replace your laptop, then Alienware is maybe on your list of brands to track. We've done some of that work for you, though, ...

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TIME has published its list of the World's Best Brands, in partnership with Statista, a leading international provider of market and consumer data and rankings. Brands play a central role in consumer ...