As CPG brands push deeper into in-store media, one problem remains: proving the ads actually drive sales. At CES this week, Albertsons Media Collective unveiled a new in-store incrementality ...
It’s a neat encapsulation of Monahan’s broader argument: if retail media is going to ask brands for deeper commitment – ...
Albertsons Media Collective’s in-store incrementality measurement addresses one of the industry’s most persistent challenges: accurately measuring in-store media, which operates outside the ...
Albertsons Media Collective, the retail media unit of Albertsons Companies Inc., announced on Tuesday the launch of an in-store measurement system designed to assess the incremental sales impact of in ...
Albertsons has launched Celebrations, a digital destination that brings together the many elements that go into a successful ...
This summer, Albertsons Media Collective will deploy in-store digital display networks in stores located in two regions that are key for the supermarket giant. The large-format premium displays, ...
(AP) - Albertsons is giving up on its merger with Kroger and it is suing the grocery chain, saying it didn't do enough to secure regulatory approval for the $24.6 billion agreement. The move came the ...
The proposed merger between supermarket giants Kroger and Albertsons floundered on Tuesday after judges overseeing two separate cases both halted the deal. U.S. District Court Judge Adrienne Nelson ...
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