Snow White might have been the fairest of them all, but this year Sherwin-Williams named Alabaster as its 2016 Color of the Year. Sherwin-Williams Director of Color Marketing Jackie Jordan said the ...

Think of Sherwin-Williams Pure White SW7005 as the Goldilocks of white paints. “It’s a pure white,” explains Kristie Kiggins, ...

In fact, between these basics lives a whole range of relaxed cream paint colors that are the crème de la crème of wall tints.

The Sherwin-Williams Company SHW has declared alabaster, a hue symbolic of new beginnings, as the 2016 Color of the Year. Alabaster is a shade of white which is neither very dark nor overly warm.