The Sherwin-Williams Company SHW has declared alabaster, a hue symbolic of new beginnings, as the 2016 Color of the Year. Alabaster is a shade of white which is neither very dark nor overly warm.

Snow White might have been the fairest of them all, but this year Sherwin-Williams named Alabaster as its 2016 Color of the Year. Sherwin-Williams Director of Color Marketing Jackie Jordan said the ...

Forbes contributors publish independent expert analyses and insights. Terri Williams is a journalist covering housing trends. Sherwin-Williams just announced its Color of the Year – but with a twist.

Before revealing the Sherwin-Williams 2024 Color of the Year, there’s a few things to consider about the current state of color: Neutrals are lightening up. Color choices are getting bolder. And ...