When starting a business, people often have unstated goals—like simply surviving the first year. Others, like Amazon, set clear, ambitious objectives, such as "make history and have fun." Aims → ...

Many small-business owners make the mistake of using advertising to "get their name out there" and little else. Advertising can address several areas of marketing while promoting products and services ...

A computer company exists to achieve one or two main purposes -- production of computers, computer components, accessories or software, or services that support computer users. The company develops ...