Researchers behind a new study say that the methods used to evaluate AI systems’ capabilities routinely oversell AI performance and lack scientific rigor. The study, led by researchers at the Oxford ...
Prof. Aleks Farseev is an entrepreneur, keynote speaker and CEO of SOMIN, a communications and marketing strategy analysis AI platform. AI agents are rapidly transforming how brands engage customers, ...
In 2025, digital advertising no longer runs on guesswork or static targeting rules. The rise of AI-powered predictive creative optimization is rewriting how brands capture attention in a crowded ...