Agile transformations promise faster, more customer-centric organizations, but they typically begin in IT or product teams—far from the brand, messaging, and experiences that shape customer perception ...
'In many ways, modern marketing has more in common with the software profession than it does with classic marketing management.' So wrote marketing technologist Scott Brinker in his 2016 book Hacking ...
Agile might be considered an obscure marketing buzzword, but knowing its history can demystify its purpose. The term “agile marketing” has had an alluring mystique for some time now. Developers love ...
Simply applying a new methodology to your marketing practices is no guarantee that your marketers will magically become more effective and productive. Simply applying a new methodology to your ...
A crisis calls for rapid adaptation. Firms that can adjust quickly—and in a strategic manner—can come out the other side of a crisis better than their peers. To understand how firms can apply agile ...
How marketing teams can thrive in a volatile world. There are times when getting agile is the only option. The pandemic pivot is an obvious example. But there are equally intense, albeit less dramatic ...
Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...
Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...
More and more marketing departments are moving from being curious about Agile to actually implementing Agile practices in their day-to-day project management. However, as Agile principles and concepts ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results