Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...

A user on Twitter asked me recently about the difference between “affect” and “effect.” Specifically, she wanted to know which to use in the phrase “the affect/effect of celebrity endorsements.” The ...

There’s so much to unpack when it comes to human memory. It can give us the ability to memorize the entire periodic table or take us on a nostalgia train to a childhood birthday. Some memories are ...