Advertising is the act of promoting a good or service through traditional or new media channels--such as radio and television commercials, print ads, billboards, website banner ads and pop-ups--for a ...

An advertising plan is a document that defines the main objective of how a company can get consumers to notice a specific product or service.The advertising plan document will frequently include all ...

We are all familiar with those advertisers who tout their product to an extreme degree. Many companies that use consumer testimonials are guilty of such a practice. We all remember the ads for movies ...

Psychology is the science that studies human behavior. As a discipline, it can be helpful to apply it to the world of advertising and marketing in order to help improve the sales of a product or ...

Native ads meet people where they are. For marketers, the real challenge isn’t designing a convincing ad, it’s knowing how to design it. That’s why marketers need to understand the psychology behind ...