Ecommerce and retail marketers can no longer keep their eyes squarely focused on media metrics like ROAS. Their world has just gotten bigger. In addition to the media and advertising supply chain, ...

Many companies still treat brand and performance marketing as separate efforts, often isolating brand initiatives from key KPIs and unit economics analysis. Traditionally, brand marketing focuses on ...

Lion Shirdan is a marketing advisor, creative director and the founder of UPRISE Management, a 360˚ marketing, branding and creative agency. Now more than ever, consumers are seeking out products and ...

WebFX reports on five advertising trends from the 2026 Big Game, emphasizing mass relevance, celebrity endorsements, ...

Walmart is pushing into in-store advertising to capitalize on its huge reach and chase growth in higher-margin businesses. Walmart shoppers will soon see more third-party ads on screens in ...

In 1983, advertising legend David Ogilvy wrote about his experiences on a number of famous ad campaigns and commented on different aspects of the business in his book Ogilvy on Advertising. In the ...

Advertisers can tap into a vast audience by utilizing video game advertising, which offers a significant opportunity to reach millions. In 2022, it was estimated that 227 million people in the US ...