How is blockchain reshaping advertising? Know how decentralized technology prevents ad fraud, ensures transparency, and ...

How are token-based advertising systems transforming digital marketing? Learn how blockchain tokens reward user attention, ...

“Are there too many parties trying to insert themselves into the online advertising value chain? How do you see this playing out?” Over the next several days, we will post their answers. The following ...

Ecommerce and retail marketers can no longer keep their eyes squarely focused on media metrics like ROAS. Their world has just gotten bigger. In addition to the media and advertising supply chain, ...

As more advertisers fully embrace programmatic advertising, they are demanding digital advertising auctions that prioritize transparency, visibility, and signal. OpenAds is designed to deliver a ...

In today's digital landscape, marketers face a perfect storm of pressures: fragmented consumer attention, budget constraints, and the looming deprecation of third-party cookies. These pressures ...

For as long as digital and engineering progress have existed, people have approached the emergence of new technologies with resistance, skepticism and even fear. This is true now of technologies ...

Nigeria is planning to tap into opportunities opening up in the global airports’ digital advertising value-chain estimated at over $40.49 billion. The move to play significantly in this space, experts ...

Following his appearance at ATS Madrid, Cristian Coccia, Regional Vice President, Southern Europe and MENA at PubMatic, speaks to ExchangeWire about the current state of digital advertising's media ...

Programmatic advertising will continue to grow in the coming years, particularly due to continued growth in video and music streaming. Walled gardens like Facebook are likely to continue dominating ...

Since last summer, a McDonald’s at a Connecticut rest stop charging $18 for a Big Mac combo meal has repeatedly gone viral, causing such a stir that CEO Chris Kempczinski had to comment about the ...