Programmatic advertising’s booming entry into the media buying market has revolutionized the way we can purchase digital advertising. It is projected that by 2018, programmatic will account for 50% of ...

With consumer privacy concerns around online behavioral advertising continuing to percolate both inside and outside the industry, AdExchanger.com asked a selection of ad technology executives their ...

Yahoo recently announced its $640 million acquisition of programmatic video advertising platform BrightRoll, predicted to gross over $100 million in revenue next year. Earlier this year, Yahoo also ...

Google’s move against individual web tracking might be good for consumer privacy—and could look good to antitrust investigators—but it will also consolidate Google’s power in interactive advertising, ...

SAN FRANCISCO, CA--(Marketwired - Jun 25, 2013) - AD-X Tracking, the company that's taking the guesswork out of mobile advertising by analyzing and optimizing mobile advertising spend, today announced ...

In late 2013, Google was reported to be working on a new form of user-tracking device that might replace cookies, the little bits of software that record your web browsing history and provide that ...

Back in the eighties, I used to hate television commercials, but I eventually got used to them. Had to, in order to enjoy my favorite shows. Then, the increasing number of billboard ads annoyed me in ...

The tech giant’s move is driven by privacy and could have a radical impact on the way the digital advertising landscape operates. Google has announced it will stop tracking users’ browsing activity ...

The internet as you know it today is changing significantly behind the scenes. As a result, you may be subject to less hidden monitoring of your activities from unseen companies you have never heard ...

European Union lawmakers are mobilizing support for a ban on tracking-based advertising to be added to a new set of Internet rules for the bloc — which were proposed at the back end of last year but ...