In-theater advertising firm National Cinemedia has found a new way to boost its revenue: Run commercials closer to movie screenings in theaters. By Etan Vlessing Canada Bureau Chief In-theater ...

Telly has unveiled a high-end dual screen, 55-inch TV that it will give away for free — so long as you watch the ads on the second screen. As you can see in the image, there is a high-end TV (valued ...

S. Charles Lee, the architect of hundreds of ornate Art Deco movie theaters, had a famous saying about his goal of engaging audiences before they settled into their seats: “The show starts on the ...

Steven Bellman works for the Ehrenberg Bass Institute at the University of South Australia, and previously was a senior researcher with MediaScience in the United States. His research receives funding ...

While the opening home screen, or landing page if you will, of our CTVs has always left us spoilt for choice in terms of content, from picking between subscribed OTTs to FAST channels (never mind what ...

NEW YORK--(BUSINESS WIRE)--Today, Comcast Advertising announced that its market-leading media solutions allowing U.S. advertisers to buy premium TV advertising on an audience basis nationwide across ...

Carlton Screen Advertising, the company that sells advertisements for 643 cinema screens in Ireland, is rebranding as Wide Eye Media. The company will promote its new name in an €800,000 campaign with ...

Video ads on screens, such as on city walls and public transport stops, are now ubiquitous throughout the world. In France, there is a growing public movement to remove these street advertising ...

Procter & Gamble launched "Widen The Screen," a content creation, talent development and partnership platform that will work for increased inclusion of Black creators across advertising, film and ...

In the latest in a series examining trends in mobile advertising, The Drum catches up with a cross-section of the industry to hear their thoughts on the challenges of advertising on mobile. The Drum's ...