Imagine stepping outside to stargaze on a clear summer night, only to see no stars but rather the garish glow of advertisements streaming across the sky. This seemingly science-fictional scenario ...

Flying Horse Communication releases the findings of the first neuromarketing study on ski advertising BOZEMAN, Mont., Aug. 14, 2025 /PRNewswire/ -- Flying Horse Communication, a marketing and ...

IFLScience is supported by advertising revenue, sponsored content, and other partnerships. These funds are vital for sustaining our operations and continuing to provide high-quality, accessible ...

A new study published in the INFORMS journal Marketing Science has found that some of the most widely considered online advertising safety and fairness policies—ads that are designed to help ensure ...

The world of complicated wires, circuit boards, indecipherable code and ugly machines has graduated from the awkward reclusive teenager to the entrepreneurial Silicon Valley 20-something. And that’s ...

CivicScience Advertising, formerly known as Rulo, is making moves to guide brands through the increasingly complex world of digital engagement. It comes at a time when data-driven, ethical marketing ...

Global partnership will see sustaintech platform's carbon evaluation technology integrated into IAS's platform, enabling marketers to measure their media's environmental impact alongside quality and ...

BOSTON--(BUSINESS WIRE)--Teikametrics, the leading Retail Optimization Platform (ROP) helping brands and sellers optimize revenue and profitability from Amazon Advertising, today announced its ...

Common Sense Networks, and Integral Ad Science have struck a pact to provide safe, data-driven solutions in the kids’ advertising market. Common Sense Networks, a for-profit affiliate of Common Sense ...

DDB Singapore has formed a new partnership with Temasek Polytechnic (TP) to launch a joint Behavioural Intelligence Group (BIG). Together, their research aims to help marketers bridge the gap between ...

It’s futile to argue in advertising. So believes Dr. Ernest Dichter, 32-year-old, Vienna-born psychologist. Dr. Dichter is a small, neat, emphatic man who speaks almost perfect English. He studied in ...