NEW YORK--(BUSINESS WIRE)-- IPG Mediabrands today released its 10 Media Responsibility Principles (MRP) as part of a larger effort to balance brand safety and brand responsibility in advertising.

1. Creative brilliance. Marketers need to come up with brilliant concepts that not only catch their best targets’ attention but also sell them on the product. Ogilvy was a proponent of the “big idea” ...

As advertising and marketing strategies in the automotive sector continue to evolve in response to advancing technology and changing consumer expectations, advertisers are encountering new ...

AdTech has significantly reshaped the business landscape, offering powerful tools that transform the advertising sphere and elevate marketing strategies. Central to this transformation is the pivotal ...

Download the B2B digital advertising guide for best practice approaches to managing performance-based campaigns. With performance-based campaigns, it’s easy to set them up, set the bid structure and ...

On June 4, 2025, the Digital Advertising Alliance (“DAA”), the self-regulatory body that sets and enforces privacy standards for digital advertising, announced it is launching a process to determine ...