Clear objectives for an advertising campaign are essential. Do you want to generate leads or encourage brand switching? It's important to decide before your campaign begins, so you can design y0ur ...

A number of goals and objectives are employed in advertising and can be both short or long term in nature. Short-term goals and objectives pertain to the ad copy itself. Ads are designed to introduce ...

Advertising objectives are necessary not only for a business plan, but also for the day-to-day operations of a small business. You need to set goals and having advertising objectives is a great way to ...

Any communications campaign must have clear, measurable objectives. This is true whether the campaign is designed to communicate product benefits or to support an event. In order to achieve these ...

Consumer insight and analysis of various elements of the marketing mix will let the marketing controller optimise the resources (people and investment) and deliver impactful innovations. Using the ...

The terms “marketing” and “advertising” are often used interchangeably, but they have distinct differences in their core purposes and functions. Although marketers and advertisers often have ...

Purpose-driven advertising has become a popular concept to the extent that almost every brand wants to associate itself with a cause. And thus, such advertising leads it to be also called ...

The advertising budget of a business is typically a subset of the larger sales budget and, within that, the marketing budget. Advertising is a part of the sales and marketing effort. Money spent on ...

Before beginning the search, a small company needs to think critically about what role an advertising would play into your business objectives.. Getty/Bloomberg ...

There is no doubt that South Africa has an alcohol-abuse problem. Alcohol-related problems such as foetal alcohol syndrome, physical and emotional abuse, drunk driving, severe medical conditions and a ...