If you’ve ever seen the show “Mad Men” then your idea of what the advertising industry is like probably includes stunning board rooms, perfectly hemmed suits, teams of risk-taking creatives, and of ...

Almost every company needs advertising to make money, but for some businesses, it's their lifeblood. TV, radio and newspapers rely on the sale of ads to survive. Many websites generate income with ...

Labor Day will mark a milestone in the life of location-based company Foursquare as it kicks off a pilot program allowing brands to pay for “promoted updates”— advertising messages to consumers who ...

Traditional broadcast advertising refers to commercials that air to the public on the radio or television. Businesses buy space on broadcast mediums, such as television and radio, and these purchased ...

Today’s fast paced media culture challenges traditional consumer engagement. While most brands are struggling to catch up, Visa invented a new creative development model by pretty much turning the old ...

Usually, MEDIA’s Behind the Numbers section features a report on timely data, with perspectives from additional sources describing the limitations or biases of the study. But a new advertising ...

Statistically speaking, Gen-Z and the subsequent generation are significantly less engaged with traditional television viewing than their predecessors. According to a report from Morning Consult, ...

Netflix has just suffered what Hollywood Reporter’s Alex Weprin has dubbed “its most consequential quarter in years.” Netflix lost 200,000 subscribers in the first quarter of 2022 – bringing it to 221 ...

Was there ever a world without “do no evil” Google? Yes, just ten years ago! Google has become an intrinsic part of the world’s culture and it is only eight years old. Despite its youth, Google has ...

A new ad shared by Tesla on Chinese social media explains the new lighting technology offered on the revamped Model 3 that launched last month. The campaign provides interesting details about the new ...