Deciding whether or not your company needs a digital commerce advertising management platform calls for the same evaluative steps involved in any software adoption, including a comprehensive ...

Brands and agencies can increase sales by connecting AI-powered budget allocation with Microsoft’s intelligent Automated Bidding SAN FRANCISCO--(BUSINESS WIRE)--Marin Software, a leading omni channel ...

The development of a new, next-generation advertising management software platform designed to provide broadcasters with the ability to effectively exploit the potential of the new monetization ...

Managing ad campaigns can be daunting and laborious. Once campaigns are launched you need to actively manage them by monitoring and making adjustments on a regular basis. This, along with other ...

Unity Software's new management team has further demonstrated its determination to turn the ship around, through the migration of its Unity advertising network to a new AI-based platform, Unity Vector ...

SAN FRANCISCO--(BUSINESS WIRE)--WideOrbit Inc., the leading provider of advertising management software for media companies, is pleased to announce that it has acquired Fivia, a digital advertising ...

Creating campaigns and displaying advertisements are time-consuming and costly and have become technology dependent in the field of digital marketing. As a business owner or marketing manager, you ...

Today’s funding announcements include companies offering ad campaign management, mobile game advertising and electronic medical records: Marin Software brings in $16M for search ad tools: The San ...

WideOrbit, provider of advertising management software for media companies, has acquired Abacast, a leading provider of streaming, live and on demand ad insertion and monetization solutions for ...

SAN FRANCISCO (Reuters) - Twitter Inc said on Wednesday it is opening up its platform to third-party advertising management software, taking another step to establish its ad-based business model ahead ...

New Long-Term Agreement Brings Unique X’s Pre-Eminent Theater Advertising Platform to the U.S. Market The new, sophisticated, fully digital Advertising Accord system provides delivery optimization, ...