In the summer of 1952, Dwight D. Eisenhower sat down with advertising guru Rosser Reeves to brainstorm ways to use Eisenhower’s military reputation for political advantage. Reeves came up with the ...
ARM is like ERP for the advertising industry: a strategic necessity in orchestrating and automating processes to cut spend and boost impact. The advertising landscape is more complicated today than it ...
SAN MATEO, Calif.--(BUSINESS WIRE)--InMobi Advertising, a leading provider of content monetization and marketing technologies that help businesses fuel growth, has unveiled the next generation of the ...
Artificial Intelligence (AI) is all the talk across various industries today—and there’s currently no shortage of speculation or articulated benefits in this space. While you may have already explored ...
In an effort to make paid search and social media advertising accessible to businesses of all sizes, Microsoft Advertising announced the pilot program for a single streamlined place to manage all of a ...
In this exclusive Q&A, Salvatore Internullo, chief growth officer at MINT, outlines the current challenges marketers face when managing their resources, and explains how Advertising Resource ...
The field of online advertising revenue management addresses the challenge of maximising income for digital publishers by optimising the allocation of advertising inventory. This multidisciplinary ...
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