As advertising evolves, success will come from leveraging the strengths of both traditional and digital media. Businesses in ...

The evolution of programmatic advertising and why it’s in an organization’s best interest to understand—and take advantage—of the approach. The Fast Company Executive Board is a private, fee-based ...

In 2025, the advertising industry witnessed a seismic shift with Omnicom's acquisition of Interpublic Group (IPG), reshaping the landscape of holding companies. This article will delve into the ...

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Michael Connolly, co-founder and CEO at Sonobi. Advertisers that spend money ...

Advertising has been around for a long time. By some recordings, written advertisements made an appearance more than 5,000 years ago. In that time human society has come a long way—we have invented ...

Pop-up ads, lay-under ads, blanket ads, little bugs that fly across a browser window — they’re all symptoms of an evolutionary shake-up that has hit the online advertising world, analysts say. And ...

Advertising slogans always have been a marketing staple for businesses large and small. The most recognizable brands have featured memorable, catchy taglines that have resonated with consumers, while ...

ACTON, Mass.--(BUSINESS WIRE)--The world’s spot television advertising systems leader SeaChange International, Inc. (NASDAQ: SEAC) today unveiled an ad system evolution program designed for television ...

Traditional advertising has done one thing really, really well over the past 70 years. It’s stolen attention. What I mean by that is, advertising was created to take time away from content consumption ...

AT&T says it will discontinue use of the marketing terms “5G Evolution” and “5G Evolution, The First Step to 5G,” after an independent review board determined the phrases could be misleading to ...