If nobody knows your products are the best in the business, you have little hope of succeeding. Advertising what you've got to people who might want it is how businesses stay in the black. The impact ...

Business advertising is signified by two important accounting activities. First, revenue leaves the business when an advertising expense is incurred. Second, revenue enters the company if the ...

Advertising uses repetition to increase consumers’ preference for brands. Initially, novel brands gain in popularity due to repetition, which increases the likelihood that consumers later buy the ...

Certain health issues such as mental illness and sexually transmitted infections evoke feelings of shame, which typically causes withdrawal coping, making it challenging for campaign planners to ...

Co-authored by Lily Johns of the University of Michigan In 2023, 61 percent of adults reported taking prescription medications, with more than one-quarter of those respondents taking four or more.

Psychology is the science that studies human behavior. As a discipline, it can be helpful to apply it to the world of advertising and marketing in order to help improve the sales of a product or ...

Last week, I looked at one of the underpinnings of our economic system, the financial sector. This week, I turn to another key sector that is often overlooked – the advertising industry. It is a huge ...

The Journal of Human Resources, Vol. 13, Supplement: National Bureau of Economic Research Conference on the Economics of Physician and Patient Behavior (1978), pp. 247-262 (16 pages) We examine the ...