French startup AdCreative.ai has launched a new large language model build exclusively for advertising. Named AdLLM Spark, the system was built to craft ad text with high conversion rates on every ...

PACT is an advertising-industry term that stands for "positioning advertising copy testing." PACT is a list of nine principles for testing the effectiveness of ads. Twenty-one of the nation's biggest ...

Last week we covered using simple language, humour, how not to 'knock copy', as well as being honest and credible. It seems a good place to start this fourth part with dishonesty then. Most schools of ...

Unlike most forms of textual content where the play of words can lure your audience, copy writing is a tough job and requires a perfect blend of skills, knowledge and smarts. As an advertising ...

Everyone has heard the common complaint that America is becoming less literate, but the onus for this alleged circumstance is nearly always placed on the reader (or, rather, non-reader) instead of ...

Maybe you even have an awkward product of your own. The good news is that embarrassing, even borderline raunchy copy, about uncomfortable topics, can convert powerfully. But awkward copy isn’t ...

Articles about print ads give different numbers of elements of print advertisements. Yet, all ads have the same basic elements; the difference is in how you describe them. For example, some articles ...

It’s been a long time since the prehistoric era, but what hasn’t changed are primal drivers that inspire people to take action. PPC professionals are always trying to answer the question “What appeals ...