This study provides the first evidence on how Marketplace insurers are altering their marketing in response to changes in competitive pressure over time. Objectives: The Trump administration ended ...

KALAMAZOO, Mich.—A team of Western Michigan University advertising and promotion students took home second place in their division in the District 6 American Advertising Federation's National Student ...

PHILADELPHIA, April 05, 2024 (GLOBE NEWSWIRE) -- DMi Partners, the award-winning full-service performance marketing agency specializing in affiliate, email, paid search, and SEO, today announces it ...

After two full days of competition among the “best of the best” college and university advertising programs across the United States, the team sponsored by the Brigham Young University Department of ...

UPDATE ON APRIL 23: The University of Nevada, Reno's integrated marketing communications team finished a very close second to a team from the University of California, Berkeley in the regional portion ...

In the fight against unfair marketing practices, businesses operating in Russia would be well advised to understand the correlation between unfair advertising and unfair competition and to take ...

A new study published in Marketing Science has found that some of the most widely considered online advertising safety and ...

In today’s digitised economy, consumers often come across seemingly free services online, finding themselves providing their data as consideration for the services. In most cases, the service ...

WMU student presenting team, left to right, Lydia Burton, Caitlyn Gordon, Kira Blanchflower and Kirill Eydinov KALAMAZOO, Mich.—Led by Dr. Karen Lancendorfer, WMU professor of marketing and director ...